Design Thinking

What is design thinking and why should you care? Is this another term that has been thought up to describe an already existing discipline.

I present three articles here to offer different views about design thinking, but also to cement the idea that we need to bring intuitive design to our work.

Design Thinking 101

Nielsen Norman Group. Our founders, Jakob Nielsen and Don Norman, are recognized around the world for their leadership in defining the field of UX. Together, they founded Nielsen Norman Group, an elite firm dedicated to improving the everyday experience of using technology.

Shh Don’t Tell Them There’s No Magic In Design Thinking

We do sometimes like to offer counter points to articles and topics to provide alternative views. Please read this not as a dig at “design thinking”, but more of an explanation as to what design thinking is, or is not. We’re interested to hear your thoughts.

While we are looking at User Experience design, we start to realise occurring themes, but also specific focus with each of these approaches to design. They are intertwined, yet purposeful in their own right.

As much as it can be frustrating and overwhelming, our day to day world would be a lot different if design wasn’t approached in these ways.


ACM Interactions magazine is a mirror on the human-computer interaction and interaction design communities and beyond.

Jared Pool is a thought leader in the field of UX and UI design. This is another article which I have found quite interesting which helps to cement the idea that we need to bring intuitive design to our work.

What Makes a Design Seem ‘Intuitive’?

The Knowledge Gap is where design happens. (Jared Pool)